Social Media Research Paper Example | Topics and Well Written Essays - 1250 words

Social Media - Research Paper Example In Varnali Para 2 the companies occasionally employ interactive marketing so to engage the customers either directly or indirectly in the move to raise their brand awareness, image improvement or to promote the sale of their products and services. The applications provide an important aspect for the customers and tourists to interact with the company’s brand frequently. Due to the rampant usage of smart phones; the travel providers, hotels and tourism destinations are increasingly formulating the mobile downloadable applications for leisure and business travelers, in order to facilitate their ease of information access. Based on Varnali Para 5 the hospitality industries are exponentially building their brand awareness so as to match with their long term strategies. The McDonald chain of hotels, have their successful mobile App (McD App) which assists consumers to know the available offers, a McDonald chain store near the customer, redeemable services, directions, menu, games among others to attract potential customers. The importance of such a cost effective strategy is that, frequent customers’ interaction with the Apps necessitate awareness and the companies brand image increases. Through the positive perception of the hospitality brand images, it provides an easy method to retain the consumers for future services or products. The peer reviews provide that Perceptual habit increase the hospitality industries brand loyalty (Varnali Para 7). The American Airlines and US Airways recently merged in order to boost their competitive advantages. From the merging, the companies’ used their respective mobile Apps to notify the consumers on their redeemable options to earn loyalty points, award travels, dividends, reservations and upgrades so as the customers can earn value from their money. The companies used the merging strategy so as

File management in UNIX Essay Example | Topics and Well Written Essays - 500 words

File management in UNIX - Essay Example The owner, therefore, is the only person who can change the protection system of that particular file. However, other individuals often referred to as members, can also access that particular file if only they belong to that particular group. These members can, therefore, see each other’s file in the system. Groups are generally created for users of a common front, for example, a group can be created for staff members of a particular organization. In order to determine the owner of a particular file, the command ‘Is-I filename’ is typed. This gives the information about the owner and the particular details of the file. These details include; From the above, we can denote that the file is contained in a directory hence the first's’. The owner of the file has the permission to read, write and execute the file or group hence ‘rwx. The group members, which in this case are the 4990 users, have the permission to only read and write hence the commands ‘r-w’. Lastly, the other users, presumably the remaining 10 users, have no permissions or access to the folder, hence the command ‘---‘. It also important to note that to change the permission of the file, the command ‘chmod’, meaning ‘change mode’ is followed (Jaeger & T., 2008). This can only be used by the owner of the file or group and is used together with the commands ‘ijk’; ‘i’ represents for the user's permission, ‘j’ represents the groups’ permission, while ‘k’ represents the other user's permission.This can be illustrated as such; chmodijk  file(s)